SEXY AND SOCIAL PRODUCT ACTIVATION
We were asked by Barton Brands to help drive on-premise trial of a unique new spirit: Wide Eye. Inspired by the popularity of Red Bull cocktails, this caffeinated schnapps was meant to be served as a chilled shot with friends. The brand wanted to be all about edgy social fun.
We developed a bold experiential program concept based on insights about the late night urban social scene. The fun included live sampling and team challenges, coasters with "dares", and branded content.
We won the business, but the budget was drastically cut. We then developed a fun, quick-hit social game which was meant to be passed along from friend to friend and pique interest in the product.