A SEAMLESS MULTI-CHANNEL CAMPAIGN
This multi-channel AACM campaign for Toyota introduced their new Corolla. The work also included a robust social component, as well as the oversight of video content from numerous media partners.
The foundation of the campaign was a print ad featuring artist Rahmaan Statik and his very first 3D pavement art work, commissioned by Toyota.
The rest of the campaign, including a tablet ad, rich media display units, social media content, and an experiential activation, seamlessly supported the brand narrative of "elevating the scene".