As an experiential component to the campaign, we created a Twitter-fueled art installation for Art Basel and SXSW Interactive. Upon encountering a Corolla set in a glass case in front of a canvas, people were encouraged to tweet using the hashtag #makeyourmark. When they did, paitball cannons fired, adding to designs comissioned from Rahmaan Statik. Visitors could also post images from a light-painting photobooth to their social feeds. Meanwhile, live music and top DJs performed. The event, in conjunction with Revolt, was a huge success, garnering great engagment and media attention.