We developed a robust integrated campaign for Telcel, one of the world's largest wireless carriers, to launch a new plan to capture the attention of Hispanic American consumers. The digital components included video, social media content, online promotions, blog content, paid and organic search, and landing pages.
The social media presence needed special attention, as it had been dormant for six months. We developed a social strategy that leveraged consumer insights around communication, culture and family. The result was a robust social content program that enjoyed remarkable results in just its first month. The program used a number of complementary content "series".