This reel gives a fly-through of The Fort experience.
Upon arrival at the Fort, the current promotions and activities are showcased in a rotating display. The elements of the interface are modular to allow for easy updating.
To support an on-pack promotion that offered a premium kid hangout as a prize, we created an application where kids could dream big in anticipation of winning. The site hosted the instant win game and the promotion drove nearly a million entries.
Kids love funny video, so we created an application where they could use funny stock film clips to make theor own viral videos in the spirit of Honey Badger and MST3K. They choose their clips, add sound effects, graphics, and even their own voice, then post them to a gallery and share with friends.
The program worked across web, mobile and tablet, with an added feature for mobile to create an animated meme (which we called a "Laugh Loop").
