SWEET AND MEMORABLE EVENT ACTIVATION
With a rather modest 10x20 booth footprint at the NRF Protect trade show, CompuCom wanted to drive hands-on awareness of their new groundbreaking theft protection technology.
For visual impact, we designed eye-catching booth graphics that featured new CompuCom branding. To draw people in and create a memorable engagement, we also developed a light-hearted activity, inspired by the classic "golden ticket" promotion. A colorfully costumed professional engager would ask each attendee if they wanted to find out "how sweet loss prevention could be." With a badge scan, they got a branded chocolate bar and enjoyed a brief demo of the technology. A golden ticket inside the bar would win them a prize.
The activity was remarkably popular, with hundreds of demos conducted for purchasing decision-makers and leads captured.