BRANDED SOCIAL CONTENT A MOTHER WOULD LOVE
We developed this program to support the launch of Capri Sun's new Super V product and their strategy of inspiring and fueling active fun.
Our kid hero, Jack Capri, introduced the program in a series of tongue-in-cheek videos. Mom blogger content and a unique Yelp partnership offered inspiration, and moms were incentivized to share photos of their kids in various activities.
The program generated quite a bit of industry interest, as well as mom participation.