OUT OF THE ORDINARY EXPERIENTIAL STUNTS
In the crowded frozen pizza aisle, Nestle struggled to build awareness of their licensed offering. With a key product differentiator of unusual ingredients and exciting flavors, we developed a "social experiment" concept to inspire people to make "deliciously different choices."
We staged public stunts and captured hidden camera videos. We then built a microsite that offered a coupon for viewing the videos and sharing the site with friends.
The work was featured in Brandweek, as well as showcased internally at Nestle as an example of innovative marketing.