We were asked to resuscitate the social media presence for one of the world's largest wireless providers. It had been dormant for six months, and the company was launching a new plan to capture the attention of Hispanic American consumers. We developed a social strategy that leveraged consumer insights around communication, culture and family. The result was a robust social content program that enjoyed remarkable results in just its first month. The program used a number of complementary content "series".
One content series explored humorous "that's so true" moments through the lens of cellular communication.
We connected with the spirit of the larger "No Borders" campaign with inspirational posts that resonated with our target.
We made the most of our arrangement with music stars Julion Alvarez and Juan Gabriel, offering exclusive content that engaged fans.
We also rewarded consumer engagement with great giveaways.