Capri Sun: Seize the Day

We developed this program to support the launch of Capri Sun's new Super V product and their strategy of inspiring and fueling active fun. Our kid hero, Jack Capri, introduced the program in a series of tongue-in-cheek videos. Mom blogger content and a unique Yelp partnership offered inspiration, and moms were incentivized to share photos of their kids in various activities.

The program generated quite a bit of industry interest, as well as mom participation.
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